Brandi Williams, MAADOM, is the founding president of the Oklahoma Society of Dental Professionals — a recognized Dental Professional Learning Network by the American Association of Dental Office Management (AADOM) — and a proud member of Women in DSO.As Chief Growth Officer at Catalyst Dental Allies, a mid-size DSO in Oklahoma, Brandi has played a pivotal role in the company’s remarkable expansion from just four clinics in 2017 to 46 clinics today, encompassing both specialty and general dental practices. Her 30-year tenure in the dental industry reflects a deep commitment to building successful practices and cultivating empowered teams.Known for her adaptability and results-driven approach, Brandi consistently exceeds financial and operational goals, championing innovative growth strategies in the ever-evolving dental landscape. Brandi blends her appreciation for group practice with her AADOM passion, fostering collaboration and synergy between these two aspects.
This session will cover how Dental Intelligence supports performance tracking through actionable data and tools designed to help teams grow. You’ll be introduced to the Improvement Focus Menu — a framework built on Dental Intelligence metrics to spotlight key areas for growth. Using last year’s performance and industry benchmarks, you’ll discover how to select the right metrics to guide your team’s focus—and how to set SMART goals that are realistic, data-driven, and team-aligned.
You’ll also learn how Dental Intelligence Scorecards track these focus areas across all clinics, providing weekly performance updates that drive visibility, accountability, and engagement. See how consistent updates increase awareness and ownership of KPIs across your organization. Real-world success stories will show how practices have leveraged the Improvement Focus Menu to increase Dental Intelligence adoption and and improve consistency across their entire organization.
