Greg Essenmacher

Founder and CEO of GnA Consult

Greg Essenmacher is a leading expert in Fixed Full Arch dentistry, helping transform single office practitioners into successful implant practices who frequently transform into large group practices. Using tailored solutions and cross-functional collaboration, he maximizes their potential. Greg's expertise includes optimizing patient acquisition costs, refining team responsibilities, coaching for lead calls, and improving treatment planning. His insights on actionable steps enhance the practice’s ability to deliver Full Arch cases, increasing their valuation and improving EBITDA.

As the founder of GnA Consult, Greg has been focused for nearly a decade on the Fixed Full Arch market following the successful launch of the Neodent brand into the U.S. market for the Straumann Group. Implementing best practices from some of the most successful Full Arch clinics in the country, he achieves desired results by helping dentists and dental professionals achieve their potential.

Additionally, Greg is the host of "The Tooth Sleuth" podcast.

Catch My Session:

Thursday

August 22 | 1pm-2pm

Full Arch Dental Treatment Planning: Ensuring Exceptional Patient Experience

Session Overview:

This course equips teams with the skills to oversee full arch dental treatment planning, emphasizing the importance of creating an exceptional patient experience. Participants will learn to evaluate and address comprehensive dental needs while building strong emotional connections and delivering empathetic, patient-centered care. The course covers five key elements to enhance patient interactions and improve treatment outcomes.

Key Takeaways

  • Build emotional connections with patients to foster trust and satisfaction.
  • Express empathy throughout the patient journey, from lead call to treatment completion.
  • Identify and leverage your unique selling proposition (USP) to differentiate your practice.
  • Understand patient demographics and tailor approaches for DTC and traditional referrals.
  • Master the handoff/handup process to ensure seamless transitions and high patient satisfaction.