Kailey Gibbens

Product  Marketing Manager at Bandwidth

As a product marketing manager for Bandwidth Messaging, Kailey Gibbens is focused on what makes messaging such a powerful tool for Bandwidth’s customers, and often, what makes it so tricky for them to navigate. While working closely with sales and product, she focuses on understanding our customer’s pain points, messaging use cases & the changing dynamics of the messaging landscape to bring to market a messaging solution that solves the challenges our customers face today.

Catch My Session:

Friday

August 23 | 1pm-2pm

The Power of Options: Patient Communication in 2024

Session Overview:

If you a growing multi-provider dental company, you understand how critical AND complicated dentist performance and culture can be.   In this session, Dr. Eric J. Roman will provide you with a new mindset and simple systems that have worked effectively in thousands of dentist interactions.   You’ll also understand how to delegate the creation of a “performance culture” using the powerful tools provided by Dental Intel.  If your future depends on finding, developing, and keeping top performing dentists, you can’t miss this session.Making smart purchasing decisions in a world full of emerging communication technology requires healthcare professionals to stay up-to-date on rising patient expectations. Communication technologies such as text messaging, email, and EHR applications have grown in significance since the pandemic, and this shift leaves some healthcare providers without the time, opportunity, or resources to explore their patients’ preferences quickly. The stakes are becoming clear. In our patient engagement annual survey, Bandwidth found that 39% of patients are willing to find a new provider entirely if their communications are not met.

Join product marketing manager Kailey Gibbens from Bandwidth and Kelly Kaufman from Dental Intelligence, as we deep dive into new research on patient communications preferences, highlighting how preferred channels vary by communication type, and how the trend of rising consumer expectations is transforming the healthcare industry.

Key Takeaways

  • Trends around how patient preferences are changing, and what they expect from their healthcare provider’s communications
  • What these trends mean for patient accessibility and practice management
  • How Dental Intelligence is addressing these changes in patient preferences